Our Approach to Sustainability
It is imperative to solve the Earth’s plastic crisis.
Bioplastic is not the solution, as it is expensive, difficult for consumers to separate, impossible to recycle, and only biodegrades under very specific conditions, meaning the majority still ends up in our landfills.
Additives to virgin plastic to make them biodegradable are also not viable. They are slow-composting and will cause problems if composted in facilities with faster composting material. In addition, they are not recyclable and must be composted by consumers at home, meaning the vast majority is either incinerated or tossed into landfills.
Greenwashing is also a major problem, with products that sound great but in fact increase carbon. For example, products that use fibers like hemp to reduce plastic 5-10%, but which makes an un-recyclable product that cannot biodegrade. They, too, will have to be incinerated or end up in the landfill.
Our main goal is to keep as much plastic out of our oceans and landfills as possible, where it does the most harm. To accomplish this, we fully support the three R’s: REDUCE plastic content, REUSE what we can, and RECYCLE as much as possible. Only this way is a circular economy for plastics possible.
Our product ecoshell™ epitomizes this approach by reducing up to 50% of plastic, making products of excellent quality that can be reused indefinitely, and making end products that are fully recyclable.
